Producer cooperatives and strategic alliances could assist lamb producers and market efficiency by improving price signals through product grading. Opportunities exist for first and second cross lamb producers to achieve price premiums by forming intersectoral linkages with processors/wholesalers and retailers. Producer cooperatives enabler produces to supply consistent quantities of high quality lambs to satisfy the market requirements of the wholesaler/retailers within the alliance. Alternatively, opportunistic lamb suppliers who are constrained by environmental or cost factors may not be able to derive similar price premiums. Market analysis reveals that there are barriers to entry into specific market segments for some producers, who participate in the market individually or as a group. Hence, strategic alliances between producers and higher level market participants can yield price premiums beyond those achievable in a short-run freely competitive market.