In order to have an overview of implementation of the subsidy policy for purchase of plant protection machinery in Fujian Province, based on the questionnaire data on Fujian Province, we use Logit model to conduct empirical analysis of factors influencing farmers' willingness to participate in the subsidy policy for purchase of plant protection machinery. Research results show that there are 69.4% of farmers willing to participate in the subsidy policy for purchase of plant protection machinery; farmers' growing area has a significant impact on the willingness to participate in the subsidy policy for purchase of plant protection machinery, and there is negative correlation; educational level, experience in planting, family farming pure income all have a significant positive impact on the willingness to participate in the subsidy policy.