Advertising, Promotion, and Competition: A Survey with Special Reference to Food

This article surveys the theoretical and empirical literature on the economics of advertising during the last decade The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indictors Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle


Issue Date:
1981-01
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/148704
PURL Identifier:
http://purl.umn.edu/148704
Published in:
Agricultural Economics Research, Volume 33, Number 1
Page range:
19-27
Total Pages:
9




 Record created 2017-04-01, last modified 2018-01-22

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