AGRICULTURAL, AGRIBUSINESS, AND INTERNATIONAL MARKETING COURSES IN UNDERGRADUATE CURRICULA: ISSUES AND IDEAS

Agricultural marketing courses cover a broad spectrum of topics and issues. Undergraduate committees, program coordinators, and marketing-oriented faculty struggle with the appropriate number and content of marketing course offerings. Curricula issues are discussed from the perspectives of three agricultural economics departments. Size, expertise, interests, and pedagogic philosophy assist in determining the number, mix, and content of courses. Solving these problems includes modulization and increasing depth or breadth, to reflect the changing marketing system and student needs. Educators must continually look outward at the changing food system and inward to their marketing curriculum to assess needs and implement changes as they are warranted.


Issue Date:
2003
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/14670
PURL Identifier:
http://purl.umn.edu/14670
Published in:
Journal of Agribusiness, Volume 21, Number 2
Page range:
197-212
Total Pages:
16




 Record created 2017-04-01, last modified 2018-01-22

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