In order to solve the issues concerning the cross-unit sharing of information resources in rural areas, we analyze the incentive problem of the sharing of information resources in rural areas using the incentive theory method; establish corresponding incentive mechanism model (It is divided into positive incentive model and negative incentive model, and only when the two models guarantee each other and are used at the same time can they be effective). Based on this, we put forward the institutional design for sharing of information resources in rural areas as follows: firstly, establishing an administrative agency of rural information resources sharing, above the authority of all units, responsible for related work on sharing of information resources in rural areas; secondly, establishing and improving the positive and negative incentive mechanisms, to ensure the realization of sharing of information resources in rural areas.