Food Awareness and Transparency: Current Practices and Future Tools

Within the SmartAgriFood project the envisaged functions of Future Internet (FI) were collected and explained to the business users. 135 in depth interviews in 6 countries, and 8 focus group discussions in 5 countries were carried out for identifications and evaluation of the potential applications in the agri-food chain in the Smart Food Awareness area. Privacy was seen as a key function of the FI. The majority of the potential application ideas were rated as applicable to ensure improved awareness for the food chain members. There is a need for systematic explanation of the new enabling functions of the FI to the potential business users in a user-friendly way to foster the identification of new application opportunities. In some cases there is a difference between the priorities set by them and the behaviour of the consumers.

Schiefer, Gerhard
Rickert, Ursula
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Conference Paper/ Presentation
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ISSN 2194-511X (Other)
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 Record created 2017-04-01, last modified 2018-01-22

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