International Fairs in the Modern Food Systems

International trade fairs are an important marketing tool for the expanding organic market. Although much output is marketed locally and there is a growing demand for the so-called zero miles products, Italian organic raw materials and processed foods are largely exported. For the first time, a direct survey has been conducted on 100 Italian firms attending BioFach 2009, to analyze aspects like activities performed, goals and expectations, forms of private – public partnerships. By using seven relevant variables, the firms are grouped into five categories. The same firms have been contacted after one month, to assess results, level of satisfaction and willingness to participate in a next edition.


Editor(s):
Schiefer, Gerhard
Fritz, Melanie
Issue Date:
2012-04
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1869-6945 (Other)
Record Identifier:
http://ageconsearch.umn.edu/record/144838
PURL Identifier:
http://purl.umn.edu/144838
Published in:
International Journal on Food System Dynamics, Volume 02, Number 4
Page range:
408-419
Total Pages:
12
JEL Codes:
M31; Q13




 Record created 2017-04-01, last modified 2018-01-22

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