Consumer Willingness to Pay a Premium for Organic Fruit and Vegetable in Ghana

This paper analyzes the willingness of consumers to pay a premium for organic watermelon and lettuce using contingent valuation data from urban Kumasi in Ghana. The effects of the determinants of consumer willingness to pay a premium are estimated with a bivariate Tobit model. The empirical findings indicate that in addition to socioeconomic characteristics, product freshness and cleanness tend to have positive effects on consumer willingness to pay a premium for organic watermelon compared to conventional watermelon. Whereas product size has a negative influence on consumer willingness to pay premium for organic lettuce, less insect damage to vegetables tends to have a positive effect. The study estimates the willingness to pay a premium for organic watermelon/lettuce compared to conventional watermelon/lettuce. The estimated mean consumer willingness to pay premium for 1 kilogram of organic w


Editor(s):
IFAMR, IFAMA
Issue Date:
Feb 01 2013
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN #: 1559-2448 (Other)
PURL Identifier:
http://purl.umn.edu/144649
Published in:
International Food and Agribusiness Management Review, Volume 16, Issue 1
Page range:
67-86
Total Pages:
20
JEL Codes:
Q11; Q13; Q18
Note:
The IFAMR is the flagship journal in Agribusiness published quarterly by IFAMA. More information can be found at: www.ifama.org
Series Statement:
Volume 16
Issue 1




 Record created 2017-04-01, last modified 2017-08-27

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