Seed Market Segmentation: How Do Argentine Farmers Buy Their Expendable Inputs?

In this paper we analyze the buying behavior of farmers for expendable inputs. In particular, we will study the case of the seed industry in Argentina. We segment them using cluster analysis, identifying four distinctive segments of farmers for seed purchasing: Performance, Price, Balance, and Convenience. This work intends to help agribusiness managers understand customers in the seed market in Argentina. Additionally, a multinomial logit model is used to predict segment membership for seed purchases based on farmers’ observable and attitudinal variables.


Editor(s):
IFAMR, IFAMA
Issue Date:
Feb 01 2013
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN #: 1559-2448 (Other)
PURL Identifier:
http://purl.umn.edu/144516
Published in:
International Food and Agribusiness Management Review, Volume 16, Issue 1
Page range:
17-40
Total Pages:
24
JEL Codes:
Q1; Q21
Note:
The IFAMR is the flagship journal in Agribusiness published quarterly by IFAMA. More information can be found at: www.ifama.org
Series Statement:
Volume 16
Issue 1




 Record created 2017-04-01, last modified 2017-08-27

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