Factors Contributing to Effective U.S. Cooperative Member-owner Communications

In 2011, communicating the cooperative value package to member-owners was identified as the most critical challenge among U.S. agricultural cooperatives. Rural cooperatives in three states were surveyed to identify current communications methods and to elicit the effectiveness of communicating key messages through those efforts by conducting a simple regression analysis.


Issue Date:
2013
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/143027
Page range:
Cover Page-References
Total Pages:
21




 Record created 2017-04-01, last modified 2017-08-26

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