Fresh Vegetable Growers' Risk Perception, Risk Preference and Choice of Marketing Contracts: A Choice Experiment

Growers’ preferences for a number of marketing contract attributes as well as the effect of growers’ risk perception and risk preferences on the choice of marketing contracts were examined with the use of a choice experiment. The main data source for the study is a mail survey administrated to 315 wholesale tomato growers. The findings validate the transaction cost hypothesis and indicate heterogeneity in preferences. Risk perception and risk preferences had limited impact on contract choice.


Issue Date:
Jan 10 2013
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/142506
Total Pages:
39
JEL Codes:
Q12; Q13




 Record created 2017-04-01, last modified 2017-08-26

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