Mechanism Research of Regional Brand Enhancement Based on Agricultural Industry Clusters

This article makes an integral and comprehensive study on the process of regional brand enhancement based on agricultural industry clusters using the theories of industrial clusters and regional brands. By analyzing the key determinants in the process of regional brand enhancement based on agricultural industry clusters, we establish a systemic theory system. The results show that as an important mediator in the process of regional brand enhancement based on agricultural industry clusters, the construction of value chain system is of vital importance. Other factors, such as the government guidance and service, the promotion of industry associations and professional cooperatives, play a key regulating role in this process.


Subject(s):
Issue Date:
2012-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/139642
Published in:
Volume 04, Issue 07
Asian Agricultural Research
Page range:
13-17
Total Pages:
5




 Record created 2017-04-01, last modified 2017-08-26

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