A Comparison of Attitudes Toward Food and Biotechnology in the U.S., Japan, and Italy

This research compares the attitudes of consumers in the United States, Italy and Japan toward food characteristics. The U.S. and Japanese consumers had relatively positive attitudes toward genetically modified food, while the Italian consumer had relatively negative attitudes. The Italian consumer was least likely to be familiar with genetically modified food. They rated organic higher than the U.S. consumer and they appeared to understand the meaning of the term organic better than the U.S. consumers. The U.S. and Japanese consumers were more concerned with freshness and value while the Italian consumers were concerned about the environment and local food.


Issue Date:
2012-03
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/139462
Published in:
Journal of Food Distribution Research, Volume 43, Number 1
Page range:
103-112
Total Pages:
10




 Record created 2017-04-01, last modified 2017-04-28

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