Repeat Buying Behavior for Ornamental Plants: A Consumer Profile

This paper used an electronic survey conducted in Texas to study the main factors affecting the frequency of purchase, measured in transactions per month, for ornamental plants. While we found several differences in demographic characteristics of respondents, the two major factors impacting the frequency of buying for ornamental plants were the purpose of the purchase (self use vs. gifts) and seasonality. Respondents with a college degree in the older age groups, and higher income levels had a lower frequency of buying while individuals with medium income levels increase frequency of buying. Several ornamental plant attributes were also included in the analysis.


Issue Date:
2011-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/139421
Published in:
Journal of Food Distribution Research, Volume 42, Number 2
Page range:
67-77
Total Pages:
11




 Record created 2017-04-01, last modified 2017-08-26

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