000139073 001__ 139073
000139073 005__ 20181128162733.0
000139073 037__ $$a856-2016-57969
000139073 037__ $$a856-2016-59965
000139073 041__ $$aen_US
000139073 245__ $$aThe Role of Sensory Attributes in Marketing Organic Food: Findings from a Qualitative Study of Italian Consumers
000139073 260__ $$c2011-03
000139073 269__ $$a2011-03
000139073 300__ $$a6
000139073 336__ $$aJournal Article
000139073 520__ $$aThis paper uses a qualitative marketing research technique to explore in-depth sensory experiences, expectations, and perceptions of organic consumers when purchasing and eating organic food. Five focus-group interviews supported by semi-structured questionnaire were performed in Italy during 2009. Findings suggest that sensory attributes may be more relevant for older than for younger participants. Consumers largely agree that organic food should differ from conventional items, but variety is also expected among organic products themselves. Appearance and odor appear to be the most important sensory attributes when consumers purchase food, while tase and odor are the most important attributes when eating. Sensory-related information seems to play a crucial role when consumers are choosing which product to buy for the first time.
000139073 542__ $$fLicense granted by Elizabeth Hilber (hilb0033@umn.edu) on 2012-11-14T22:16:24Z (GMT):

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000139073 650__ $$aConsumer/Household Economics
000139073 650__ $$aFood Consumption/Nutrition/Food Safety
000139073 650__ $$aInstitutional and Behavioral Economics
000139073 650__ $$aMarketing
000139073 700__ $$aAsioli, Daniele
000139073 700__ $$aCanavari, Maurizio
000139073 700__ $$aCastellini, Alessandra
000139073 700__ $$ade Magistris, Tiziana
000139073 700__ $$aGottardi, Fernando
000139073 700__ $$aLombardi, Pamela
000139073 700__ $$aPignatti, Erika
000139073 700__ $$aSpadoni, Roberta
000139073 773__ $$dMarch 2011$$j 42$$k 1$$o21$$q16$$tJournal of Food Distribution Research
000139073 8564_ $$s167410$$uhttp://ageconsearch.umn.edu/record/139073/files/Asioli_42_1.pdf
000139073 887__ $$ahttp://purl.umn.edu/139073
000139073 909CO $$ooai:ageconsearch.umn.edu:139073$$pGLOBAL_SET
000139073 912__ $$nSubmitted by Elizabeth Hilber (hilb0033@umn.edu) on 2012-11-14T22:30:10Z
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  Previous issue date: 2011-03
000139073 982__ $$gJournal of Food Distribution Research>Volume 42, Number 1, March 2011
000139073 980__ $$a856