Understanding Why College-Educated Millennials Shop at Farmers Markets: An Analysis of Students at Louisiana State University

The principal goal of this research is to determine why university students, part of the Millennial Generation, choose to purchase produce from a farmers market. Students who cook multiple meals and use produce in these meals at their place of residence are more likely to shop at a farmers market. In addition, Millennial-aged students who value their produce being organic are also more likely to shop at a farmers market. Agriculture majors do not find availability of organic produce important when deciding whether they want to shop at a farmers market. Students living on campus value convenience when deciding if they are going to shop a farmers market, given their transportation issues.


Issue Date:
2010-11
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/139060
Published in:
Journal of Food Distribution Research, Volume 41, Number 3
Page range:
14-24
Total Pages:
11




 Record created 2017-04-01, last modified 2017-08-26

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