Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania

This paper reports the findings of a study conducted on consumer preferences for apple fruits in Tirana, Albania. Consumer preferences where analyzed using a Conjoint Choice Experiment and Latent Class Analysis. For each identified consumer class, preferences for the chosen attributes and their willingness to pay for such attributes were estimated. Marketing and policy recommendations are provided for the sector stakeholders, with particular focus on producers and policy-makers.


Editor(s):
IFAMR, IFAMA
Issue Date:
Nov 01 2012
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN #: 1559-2448) (Other)
PURL Identifier:
http://purl.umn.edu/138323
Published in:
International Food and Agribusiness Management Review, Volume 15, Issue 4
Page range:
137-157
Total Pages:
20
JEL Codes:
Q02; Q14
Note:
The IFAMR is published quarterly by IFAMA. www.ifama.org
Series Statement:
Volume 15
Issue 4




 Record created 2017-04-01, last modified 2017-08-26

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)