The ratification and implementation of Cooperation and Development Planning Outline of Tumen River Region in China will have great significance to the frontier opening-up in the Northeast Asia Region of China, economic cooperation in sub-region of Tumen River, and the development of tourism in forerunner zone of “ Changchun-jijin-Tumen” . Yanji City is regarded as the fulcrum Chinese city in ' Golden Triangle of Northeast Asian economic zone, whose breakthrough and development in tourism and recreation is in face of new situation. Based on analyzing strength, weakness, opportunity and threat of development of ReBAM in Yanji City, our research further deepens the systematic understanding of development of ReBAM in Yanji City. And we get the conclusion that Yanji city should take me opportunity of cooperation and development of Tumen River Region in China on me basis of newly fledged ReBAM at present, to exploit the potential of market demand for ReBAM, and implement proactive growth-oriented strategy to further improve urban tourism structural system in Yanji City.