We use a data intensive CGE model to examine tourism at the small city level, and find that household migration and commuting play important roles in economic outcomes. The primary objective of the paper is to determine whether tourism should be used as a method to stimulate economic growth or as a method to change the structure of the economy in or-der to increase the efficiency of collecting tax revenue. Given the land usage of the tourism expansion, we consider alternative commercial uses of the land to determine if tourism is an optimal use of the land.