The intent of this applied research project is to build on the Roback-Blanchflower-Oswald model linking rent, wages and unemployment to amenities. Using non-metropolitan county level US data and detailed measures of natural and built amenities I estimate a struc-tural model testing for trade-offs between rent, wages, unemployment and amenities. Results do not strictly confirm the Roback-Blanchflower-Oswald (RBO) model but there is sufficient evidence to suggest that amenities plays an important role in explaining observed levels rent, wages and unemployment.