Clearly the world and U.S. agriculture would be better off with a new GATT agreement that reduces internal support for producers, cuts protection from imports, and limits export subsidies. American agriculture, however, cannot afford the wait. A mild prescription for becoming more competitive and responsive to market developments offers a high economic return for U.S. consumers and producers. It is time to reinforce the movement toward greater planting flexibility for U.S. producers, encourage value added exports and implement a U.S. export strategy for non-GATT countries.