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Abstract
Growers need good marketing information.
However, it is unlikely that present
producers will universally adopt
available communications. Crucial
issues remain in how best to make the
plans of information providers coincide
with the needs and interests of information
users such as growers. The results
of a Pennsylvania survey do not chart a
prescriptive course for dealing with
these issues, but they suggest that producers
have clear inclinations which will
affect the use-and success of any
information system.