Agriculture is at the heart of many of the most pressing issues – from fluctuating climates and the loss of topsoil to malnutrition, changing food preferences and renewable energy. These issues are magnified by surging populations and a changing economic landscape in the developing world, placing the responsibility of food production for 9 billion people by 2030 on the world’s farmers. But despite agriculture’s importance, the industry often gets short shrifted as a career path or destination. Meeting future demands will require developing future leaders who will champion agriculture. As the sophistication of agriculture grows, this requires investing in science, technology, engineering and math and then attracting the best and brightest to become the next generation of agricultural innovators. With only four decades to increase food production by almost two thirds, the global community needs to respond with a sense of urgency akin to that of the Green Revolution driven by the late Dr. Norman Borlaug.