Some methodological issues of technology roadmapping experienced during consultancy

The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an ‘environment’ dimension of analysis (i.e. layer of the roadmap) instead of just ‘market’, (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the ‘magical number seven plus-minus two’ rule by Miller for quantifying the relations between the units of the TRM-analysis.


Issue Date:
Nov 10 2011
Publication Type:
Journal Article
DOI and Other Identifiers:
1804-0527 (PRINT) (Other)
PURL Identifier:
http://purl.umn.edu/128651
Published in:
Volume 09, Issue 3
Perspectives of Innovations, Economics, and Business
Page range:
12-16
Total Pages:
5
JEL Codes:
L10; M10




 Record created 2017-04-01, last modified 2017-08-26

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