Measuring effectiveness of Internet advertisement

The article describes a software package created to measure the return on marketing investment for organizations involved in e-commerce. It is based on web application technology and includes a database system which makes it suitable for use by consultancy companies involved in offering evidence and advice regarding marketing strategies of their customers. A complete solution consisting of the structure for the database, the user friendly interface and the constellation for the network infrastructure is presented. The first tests in a Swedish based company Adonline, showed that it significantly reduces the time necessary for the analysis of return on marketing investment and the effort in creating reports for their customers.


Issue Date:
Jan 28 2011
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1804-0527 (PRINT) (Other)
PURL Identifier:
http://purl.umn.edu/128635
Published in:
Volume 07, Issue 1
Perspectives of Innovations, Economics, and Business
Page range:
51-54
Total Pages:
4
JEL Codes:
C8




 Record created 2017-04-01, last modified 2017-12-01

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