Utilization of intelligent methods and techniques for customer knowledge management

In order to achieve better market position, companies need to develop customer-centric strategy and properly manage customer data at their disposal in order to obtain useful knowledge. However, conversion of customer data into customer knowledge is very challenging. Data mining methods and techniques search for hidden relationships and patterns in corporate databases, and herein lies their advantage in the process of generating the knowledge. The paper illustrates application of data mining techniques for improvement of marketing activities.


Issue Date:
Jan 28 2011
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1804-0527 (PRINT) (Other)
PURL Identifier:
http://purl.umn.edu/128634
Published in:
Volume 07, Issue 1
Perspectives of Innovations, Economics, and Business
Page range:
48-50
Total Pages:
3
JEL Codes:
D83




 Record created 2017-04-01, last modified 2017-08-26

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