Understanding innovation drive of leading Serbian companies

Innovation oriented business will lead to faster growth, increased market share and better corporate positioning and thus is viewed as the prime strategy. The paper discusses the effectiveness of innovation in chosen leading companies in Serbian market in confectionery, dairy and meat processing industry. Companies, having more than 50 years of continuous production are the absolute market leaders and pioneers in their industries. Understanding their drive, sources of innovation and effectiveness is the concern of this paper.


Issue Date:
Oct 20 2010
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1804-0527 (PRINT) (Other)
Record Identifier:
http://ageconsearch.umn.edu/record/125801
PURL Identifier:
http://purl.umn.edu/125801
Published in:
Perspectives of Innovations, Economics, and Business, Volume 06, Issue 3
Perspectives of Innovations, Economics, and Business
Page range:
35-37
Total Pages:
3
JEL Codes:
O32




 Record created 2017-04-01, last modified 2018-01-22

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