The importance of TQM concept as a factor of competitive advantage of companies

In the modern business conditions companies are facing with very serious competition, so they are forced to invest great efforts to ensure high satisfaction of their customers and thus ensure their loyalty. In the described circumstances, the concept of TQM became a survival factor of companies in the market. Basis gaining competitive advantage in global markets is reflected in the adoption and development of the concept of TQM as a management philosophy that includes a set of tools and processes, which outputs bring consumer satisfaction and continuous improvement.

Issue Date:
Oct 20 2010
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1804-0527 (PRINT) (Other)
Record Identifier:
PURL Identifier:
Published in:
Perspectives of Innovations, Economics, and Business, Volume 06, Issue 3
Perspectives of Innovations, Economics, and Business
Page range:
Total Pages:
JEL Codes:
D21; L15

 Record created 2017-04-01, last modified 2018-01-22

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