000124615 001__ 124615
000124615 005__ 20180122221318.0
000124615 037__ $$a323-2016-11353
000124615 041__ $$aen_US
000124615 245__ $$aTruthful, Misguiding Labels: The Implications of Labeling Production Processes rather than their Outcomes
000124615 260__ $$c2012
000124615 269__ $$a2012
000124615 270__ $$mmarco.costanigro@colostate.edu$$pCostanigro,   Marco
000124615 270__ $$mEID) <Oana.Deselnicu@colostate.edu>$$pDeselnicu,   Oana (Deselnicu,Oana
000124615 270__ $$mstephan.kroll@colostate.edu$$pKroll,   Stephan
000124615 300__ $$a49
000124615 336__ $$aConference Paper/ Presentation
000124615 520__ $$aUsing a best-worst ranking exercise we compare the inferences made by consumers regarding the nutritional value and healthiness of fluid milk and soymilk beverages under several combinations of three labeling regimes: front label, back label ( including the nutritional information panel), and an index measure of nutrition value, the Ratio of Recommended to Restricted nutrients (RRR score). We find that, when only front label (process) information is available, consumers tend to overstate the relevance of certain product attributes (e.g. organic) and underestimate the effect of others (soy vs. cow milk).  Indeed, product rankings significantly change when the information treatment includes the nutritional panel and/or RRR scores (outcome labels). Interestingly, nutritional panel and RRR scores are found to induce similar product rankings.  A similar experiment is conducted to measure consumers’ ability to assess the (relative) environmental impact of alternative milk and soymilk products.  We find that rankings and judging criteria are much more heterogeneous for this task, suggesting that environmental impact information contained in existing labels is minimal or subjectively interpreted.
000124615 542__ $$fLicense granted by Marco Costanigro (marco.costanigro@colostate.edu) on 2012-06-02T21:16:49Z (GMT):

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000124615 650__ $$aAgricultural and Food Policy
000124615 650__ $$aFood Consumption/Nutrition/Food Safety
000124615 650__ $$aMarketing
000124615 6531_ $$aFood and Agricultural Marketing
000124615 700__ $$aCostanigro, Marco
000124615 700__ $$aDeselnicu, Oana
000124615 700__ $$aKroll, Stephan
000124615 8564_ $$s1011766$$uhttp://ageconsearch.umn.edu/record/124615/files/Costanigro2AAEA2012.pdf
000124615 887__ $$ahttp://purl.umn.edu/124615
000124615 909CO $$ooai:ageconsearch.umn.edu:124615$$pGLOBAL_SET
000124615 912__ $$nSubmitted by Marco Costanigro (marco.costanigro@colostate.edu) on 2012-06-02T21:30:54Z
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  Previous issue date: 2012
000124615 982__ $$gAgricultural and Applied Economics Association>2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
000124615 980__ $$a323