PREFERENCES OF WINE CONSUMERS ON SERBIAN MARKET

Wine, as worldwide known beverage left deep traces in tradition of many nations, and way it is consumed, very often reflects culture, customs and lifestyles of local communities. Beside health benefits, wine is very often symbol and sign of prestige, especially within wealthy consumers, and its’ consumption is influenced mostly by tradition, confession, habits and level of life standard. General recognition of wine initiated poll research survey during 2011 with basic goal to perceive factors that determine demand and consumption of wine in Republic of Serbia. In other words, survey tried to establish what are the preferences, motives, and consumer attitudes when buying a wine in domestic market. Gained results could represent useful database to wineries and wine importers who can based on that estimate current market potential and their products niche in domestic market.


Variant title:
PREFERENCIJE KONZUMENATA VINA NA TRŽIŠTU SRBIJE
Editor(s):
Cvijanovic, Drago
Issue Date:
2012-04
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 0352-3462 (Other)
UDC 338.43:63 (Other)
CIP 33:63(497.11) (Other)
COBISS.SR-ID 27671 (Other)
PURL Identifier:
http://purl.umn.edu/123957
Published in:
Economics of Agriculture, Volume 59, Number 1
Page range:
37-49
Total Pages:
13
JEL Codes:
Q11; Q13; Q19
Note:
Original scientific paper
Series Statement:
Economics of Agriculture 1/2012
UDC: 339.13:663.21(497.11)




 Record created 2017-04-01, last modified 2017-11-08

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