A critical component of the Continuous Improvement and Innovation (CI&I) process described in Paper 4 above is Performance Assessment - analysing and interpreting the results achieved, and not achieved, in relation to the focus and target outcomes. This is made easier if specific Key Performance Indicators (KPIs) are established during Action Design and monitored during Action Implementation. The target outcome for the Measurement, Monitoring and Evaluation (MME) Strategy is to design and implement effective and efficient MME mechanisms that will demonstrate improvements and innovations in individual beef businesses and supply chains and in the broader Australian beef industry.