Urbanisation of city-side areas effects on farm land use and organisation are analysed in this study with the objective of seeking the most effective way to implement a Community Supported Agriculture (CSA) scheme. Specifically, we used a theoretical framework to describe and assess the relationships between urbanization and farm-styles in the city belt. Our analysis is based on a case study in the protected area of the Campi Flegrei Regional Park situated in the north-western part of the Neapolitan metropolitan area, which is a peri-urban rural area with severe environmental management problems. Our results from the empirical analysis allowed us to distinguish the farms of the area into three behavioural-social groups on the basis of specific features, in order to identify the best suited type of farm for the strategic implementation of the CSA. A market scenario was predicted for each of them without any intervention