Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries

Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products.


Editor(s):
Schiefer, Gerhard
Fritz, Melanie
Issue Date:
2011-12
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1809-6945 (Other)
PURL Identifier:
http://purl.umn.edu/121946
Published in:
International Journal on Food System Dynamics, Volume 02, Number 3
Page range:
253-273
Total Pages:
21




 Record created 2017-04-01, last modified 2018-01-22

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)