Customer relationships strategy: an Australian cattle producers’ case study

An analysis of beef supply chains revealed that a strategic focus on beef quality was critical to that part of the chain involving producers. Moreover, beef quality was directly related to customer relationship management. Across the industry, there are a diverse set of customers each with different needs. This means that it is difficult for individual producers to develop a successful approach to customer relationship management without developing a product focus on one or two of these customer segments.


Subject(s):
Issue Date:
2010-04
Publication Type:
Journal Article
DOI and Other Identifiers:
1449-5937 (Other)
PURL Identifier:
http://purl.umn.edu/121499
Published in:
AFBM Journal, Volume 06, Number 2
Page range:
97-101
Total Pages:
5




 Record created 2017-04-01, last modified 2017-08-26

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