Research on the Marketing of Rural Tourism on the Basis of Market Segmentation

With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation, rural tourism in China is facing many problems. the rural tourists will be classified based on the market segmentation in this article, and then put forward four aspects from me use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy. The aim is to offer advices and suggestions to the sustainable development of the rural tourism.


Subject(s):
Issue Date:
2011-08
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/121271
Published in:
Asian Agricultural Research, Volume 03, Issue 08
Page range:
1-7
Total Pages:
5




 Record created 2017-04-01, last modified 2017-08-26

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)