A Comparison Of Choice Experiments And Actual Grocery Store Behavior: An Empirical Application To Seafood Products

In this paper we compare results from an in-store field experiment and a mail survey choice experiment (CE) to investigate CE’s capacity in predicting grocery store market share. For the comparison, we used three seafood products: freshwater prawns, marine shrimp, and lobster. CE estimates were obtained via four econometric models: the conditional logit, the random parameter logit, the heteroskedastic extreme value, and the multinomial probit. We found that the level of control in the grocery store experiment and the choice of econometric model influenced the capacity of CE to predict grocery store market shares.


Issue Date:
2012-02
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/120453
Published in:
Journal of Agricultural and Applied Economics, Volume 44, Number 1
Page range:
49-62
Total Pages:
14
JEL Codes:
C35; Q13




 Record created 2017-04-01, last modified 2017-04-28

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