Agribusiness scholars face a significant tension between the research demands of industry peers and academic peers. This tension is created by the difference in how the two sets of peers know what they know—a difference of practical knowledge versus positivistic knowledge. The article explores the epistemologies of practice and positivism, and proposes a third epistemology, grounded theory, that can allow agribusiness scholars to produce rigorous research acceptable and relevant to both sets of peers. A more recent and growing need to address “wicked prob-lems” pushes agribusiness scholars even further toward an epistemology of engaged scholarship. Seven recommendations are provided for guiding future agribusiness research efforts.