Demographic Factors Affecting the Adoption of Multiple Value-Added Practices by Oklahoma Cow-Calf Producers

The utilization of marketing programs to enhance feeder calf value has been met with modest success in Oklahoma. Value-added programs are continually promoted as avenues for improving cow-calf profitability, but producer adoption of value-added practices lags in spite of research showing the value of these practices. Identifying producer characteristics that increase their likelihood to adopt value-added practices is critical to developing successful outreach efforts. Results from a survey of Oklahoma producers on value-added practice adoption indicate that multiple demographic variables influence a producer’s likelihood of practice adoption. For Extension specialists, results can help in targeting likely adopters and developing methods to overcome barriers to adoption by producers less likely to adopt.


Issue Date:
2012
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/119743
Total Pages:
21
JEL Codes:
Q12; Q16




 Record created 2017-04-01, last modified 2018-01-19

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