Modern fruit sector development in Chile led to agricultural employment for women, though usually only as temporary workers and often at a piece rate. Nonetheless, fruit sector employment offered women access to income and personal fulfillment previously lacking. This paper links the fruit sector to improving female and family economic welfare in rural Chile and changing gender relations. Using a unique longitudinal data set, we examine women's decisions regarding labor force participation and employment, their earnings and contributions to household income, and their attitudes toward employment to understand how new opportunities are changing women, their households, and the rural sector.