Understanding U.S. Consumer Demand for Milk Production Attributes

A choice experiment was used to examine the value of various fluid milk attributes. Respondents were surveyed regarding half or whole gallon milk purchases. A split-sample design was used to examine consumer inferences regarding food safety. Willingness to pay for verification of production process attributes varied across attributes and verifying entity. Consumers were generally willing to pay substantial premiums for milk produced without the use of rbST, on local family farms, with assured food safety enhancement, and for these claims to be verified by the U.S. Department of Agriculture.


Issue Date:
2011
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/117186
Published in:
Journal of Agricultural and Resource Economics, Volume 36, Number 2
Page range:
326-342
Total Pages:
17




 Record created 2017-04-01, last modified 2017-08-26

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