WHAT IS IT CONSUMERS REALLY WANT AND WHY? THE CASE OF FAT IN MILK

In this paper we investigate preferences for fat in milk through a structural characteristics model. The data includes information about daily purchases and social and demographic characteristics of approximately 2500 households. We find that consumers who prefer milk with a very high fat content can be reached both by information and prices, while consumers who prefer milk with a moderate to high fat share are not influenced by information, but are price sensitive. This is of great importance since these households drink a lot of milk and thereby get a considerable amount of fat through milk


Issue Date:
2010
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/116455
Total Pages:
28
JEL Codes:
D12




 Record created 2017-04-01, last modified 2017-08-26

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