000114785 001__ 114785
000114785 005__ 20180122215805.0
000114785 037__ $$a726-2016-49949
000114785 041__ $$aen
000114785 245__ $$aA marketing-finance approach linking contracts in agricultural channels to shareholder value
000114785 260__ $$c2011-09-02
000114785 269__ $$a2011-09-02
000114785 270__ $$mjoost.pennings@maasdtrichtuniversity.nl, jme.pennings@maastrichtuniversity.nl$$pPennings,   Joost M.E.
000114785 270__ $$mwansink@cornell.edu$$pWansink,   Brian
000114785 270__ $$ma.hoffmann@maastrichtuniversity.nl$$pHoffmann,   Arvid O.I.
000114785 300__ $$a13
000114785 336__ $$aConference Paper/ Presentation
000114785 520__ $$aA conceptual marketing-finance framework is proposed which links channel contracting in agriculture and the use of financial facilitating services (e.g., financial derivatives) to (shareholder) value creation. The framework complements existing literature by explicitly including channel contract relationships as market-based assets that can be managed to reduce cash flow volatility and hence increase shareholder value. We show how financial facilitating services (e.g., derivatives) can be used to complement the cash flows components of channel contract relationships thereby further reducing the risk adjusted cost of capital and improving shareholder value. In a field study of producers, wholesalers, and processors, in the potato and meat industry the framework shows how shareholder value can be enhanced by using financial facilitating services, such as derivatives, to complement marketing channel relationships. Moreover, this study shows how producers and managers from agribusiness companies can use such financial services as conflict-solving tools in case of incongruent contract preferences between channel members.
000114785 542__ $$fLicense granted by Karen  Anderson (ande9495@umn.edu) on 2011-09-08T16:03:26Z (GMT):

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000114785 650__ $$aAgribusiness
000114785 650__ $$aAgricultural Finance
000114785 6531_ $$amarketing-finance
000114785 6531_ $$aagricultural marketing strategy
000114785 6531_ $$adecision-making
000114785 6531_ $$achannels
000114785 700__ $$aPennings, Joost M.E.
000114785 700__ $$aWansink, Brian
000114785 700__ $$aHoffmann, Arvid O.I.
000114785 773__ $$o12$$q1
000114785 8564_ $$s302670$$uhttp://ageconsearch.umn.edu/record/114785/files/Pennings_Joost_148.pdf
000114785 887__ $$ahttp://purl.umn.edu/114785
000114785 909CO $$ooai:ageconsearch.umn.edu:114785$$pGLOBAL_SET
000114785 912__ $$nSubmitted by Karen  Anderson (ande9495@umn.edu) on 2011-09-08T16:08:18Z
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  Previous issue date: 2011-09-02
000114785 982__ $$gEuropean Association of Agricultural Economists>2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland
000114785 980__ $$a726