Food Culture Distance: An Antecedent to Export Marketing Strategy Adaptation - An Empirical Examination of Swedish and Finnish Food Processing Companies

This study explores dissimilarity in food culture (food culture distance) as an antecedent to the adaptation of export marketing strategy for food products, and examines the impact of marketing program adaptation on export performance. Building on previous research, this paper introduces a model for operationalizing the construct food culture distance. Data were gathered via a mail survey of Swedish and Finnish food exporters. The results indicate a significant correlation between food culture distance and the extent of product adaptation. However, product adaptation does not affect export performance, implying that other factors, along with marketing strategy, may influence export performance.

Issue Date:
Sep 01 2011
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN #: 1559-2448) (Other)
Record Identifier:
PURL Identifier:
Published in:
International Food and Agribusiness Management Review, Volume 14, Issue 3
Page range:
Total Pages:
JEL Codes:
Q13; Q17
The IFAMR is the Official Journal of the International Food and Agribusiness Management Association:
Series Statement:
Volume 14
Issue 3

 Record created 2017-04-01, last modified 2018-01-22

Download fulltext

Rate this document:

Rate this document:
(Not yet reviewed)