000114491 001__ 114491
000114491 005__ 20180122215738.0
000114491 037__ $$a868-2016-60625
000114491 041__ $$ade
000114491 245__ $$aZwischen Markt und Moral - Wie wird die deutsche Land- und Ernährungswirtschaft in der Gesellschaft wahrgenommen?
000114491 246__ $$aBetween Market and Morality - How is the German Agri-Food Industry Perceived?
000114491 260__ $$c2011
000114491 269__ $$a2011
000114491 270__ $$mmkayser@uni-goettingen.de$$pKayser,   Maike
000114491 300__ $$a14
000114491 336__ $$aConference Paper/ Presentation
000114491 520__ $$aDie deutsche Land- und Ernährungswirtschaft ist zunehmend im Fokus der öffentlichen Diskussion.
Dabei bewegt sie sich in einem Spannungsfeld von marktlichen Anforderungen und
gesellschaftlichen Erwartungen. Um Rückschlüsse auf das generelle Meinungsklima zu gewinnen,
wird in dieser Arbeit die Verbraucherwahrnehmung der deutschen Land- und Ernährungswirtschaft
untersucht. Der Schwerpunkt der Untersuchung liegt auf der Frage, ob die
Gesellschaft die moderne, auf Produktivität ausgerichtete Branche negativ bewertet und
Trends hin zu einer „natürlichen“ Lebensmittelherstellung als positiv beurteilt. Die Ergebnisse
zeigen, dass ein Großteil der Verbraucher der auf Effizienz ausgerichteten Lebensmittelproduktion
nicht so kritisch gegenübersteht, wie es die Medienberichterstattung nahelegt.  The German agri-food-industry is increasingly in the public discourse. Thereby, the industry
is challenged to orient on social ethics whilst remaining within the limits of market needs. In
order to analyse the general climate of opinion, the present paper examines the consumer’s
perception of the German agri-food-industry. The main focus of the analysis is on the question,
whether society is judging the modern productivity-driven industry negatively and trends
towards more natural food production as a positive development. The results show that the
majority of consumers aren’t as critical towards an efficiency based food production as the
media suggests.
000114491 542__ $$fLicense granted by Britta Paasche (paasche@iamo.de) on 2011-09-05T09:04:01Z (GMT):

<center>  <h2> Deposit Agreement </h2> </center>
I represent that I am the creator of the digital material identified herein (&ldquo;Work&rdquo;).
I represent that the work is original and that I either own all rights of copyright 
or have the right to deposit the copy in a digital archive such as AgEcon Search. 
I represent that in regard to any non-original material included in the Work I have
secured written permission of the copyright owner (s) for this use or believe this 
use is allowed by law. I further represent that I have included all appropriate 
credits and attributions. I hereby grant the Regents of the University of Minnesota
(&ldquo;University&rdquo;), through AgEcon Search, a non-exclusive right to access, reproduce, 
and distribute the Work, in whole or in part, for the purposes of security, preservation,
and perpetual access. I grant the University a limited, non-exclusive right to make
derivative works for the purpose of migrating the Work to other media or formats in
order to preserve access to the Work. I do not transfer or intend to transfer any 
right of copyright or other intellectual property to the University. If the Deposit 
Agreement is executed by the Author�s Representative, the Representative shall separately
execute the following representation: I represent that I am authorized by the Author
to execute this Deposit Agreement on behalf of the Author.

000114491 650__ $$aAgricultural and Food Policy
000114491 6531_ $$aLand- und Ernährungswirtschaft
000114491 6531_ $$aGesellschaft
000114491 6531_ $$aClusteranalyse
000114491 6531_ $$aDeutschland
000114491 6531_ $$aAgri-Food-Industry
000114491 6531_ $$aSociety
000114491 6531_ $$aFraming
000114491 6531_ $$aCluster Analysis
000114491 6531_ $$aGermany
000114491 700__ $$aKayser, Maike
000114491 700__ $$aBohm, Justus
000114491 700__ $$aSpiller, Achim
000114491 8564_ $$s193947$$uhttp://ageconsearch.umn.edu/record/114491/files/122_KayserB_hmSpiller.pdf
000114491 887__ $$ahttp://purl.umn.edu/114491
000114491 909CO $$ooai:ageconsearch.umn.edu:114491$$pGLOBAL_SET
000114491 912__ $$nSubmitted by Britta Paasche (paasche@iamo.de) on 2011-09-05T09:08:37Z
No. of bitstreams: 1
122_KayserBöhmSpiller.pdf: 193947 bytes, checksum: 771ce43b395289cc9e9a0f4ceb238c3a (MD5)
000114491 912__ $$nMade available in DSpace on 2011-09-05T09:08:39Z (GMT). No. of bitstreams: 1
122_KayserBöhmSpiller.pdf: 193947 bytes, checksum: 771ce43b395289cc9e9a0f4ceb238c3a (MD5)
  Previous issue date: 2011
000114491 982__ $$gGerman Association of Agricultural Economists (GEWISOLA)>51st Annual Conference, Halle, Germany, September 28-30, 2011
000114491 980__ $$a868