This work aims to analyze the importance of provision rural financial services, as well as the opportunity as a business presents this finance market segment. The problem of financial services in rural areas is presented, while reviewing existing supply and demand and raises the incursion into the business of credit and rural savings for the unemployed, professionals with experience in various fields of knowledge as a window of opportunity arises. The institutional support that exists for the creation, training, strengthening or expansion of rural financial intermediaries is also reviewed.