000011148 001__ 11148
000011148 005__ 20180122194210.0
000011148 037__ $$a1097-2016-88777
000011148 041__ $$aen
000011148 245__ $$aAGRICULTURAL MARKETING IN RURAL DEVELOPMENT:  A GUIDE FOR THE MARKETING PRACTITIONER INVOLVED IN RURAL DEVELOPMENT
000011148 260__ $$c1985
000011148 269__ $$a1985
000011148 300__ $$a86
000011148 336__ $$aThesis/ Dissertation
000011148 446__ $$aEnglish
000011148 490__ $$aGraduate Research Master's Degree Plan B Papers
000011148 520__ $$aThe main objective of this paper is to develop a general framework for rural development in which marketing will play a major role.  This framework could make the "learning by doing" process more efficient and effective.  Specific goals of this paper are to provide the reader with: (1) a better overall understanding of the rural development and marketing development process, (2) an analysis of approaches used by rural development projects in their effort to improve rural marketing, and (3) a systematic approach to rural marketing development.
The focus will be on the semi-subsistence and subsistence farmers, who provide a major share of total production and marketed surplus in most developing countries.  The importance of the development of the small-holder sector should be seen not only in terms of increasing rural incomes but also as creating a domestic market for the goods and services supplies by the urban sector.
000011148 650__ $$aCommunity/Rural/Urban Development
000011148 650__ $$aMarketing
000011148 700__ $$aOoijen, Rudy
000011148 8564_ $$s2946444$$uhttp://ageconsearch.umn.edu/record/11148/files/pb85oo01.pdf
000011148 887__ $$ahttp://purl.umn.edu/11148
000011148 909CO $$ooai:ageconsearch.umn.edu:11148$$pGLOBAL_SET
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  Previous issue date: 1985
000011148 982__ $$gMichigan State University>Department of Agricultural Economics>Graduate Research Master's Degree Plan B Papers
000011148 980__ $$a1097