We assessed the consumer welfare effects of two generic food miles labels: carbon dioxide (CO2) emission label and number of miles label. Using data from a choice experiment, our results generally suggest that a mandatory labeling policy for either type of label would have a positive welfare effect on both informed and uninformed consumers. However, a label informing consumers about the number of miles the food product has travelled provides greater positive welfare effects than a label informing consumers about the amount of CO2 emission.