A review of traditional Hungarian products’ reputation with a special focus on consumer behaviour

The quality of traditional and regional products is essentially determined by geography, history and culture. Being protected by a distinctive quality label (based on the geographical origin, traditions and special features) may enhance traditional Hungarian and regional products’ competitiveness. Based on our survey’s questionnaire results (N = 425) (basic statistics, factor and cluster analysis) it can be proved that consumers are able to identify and appreciate Hungarian products. They also highly value traditional quality.


Issue Date:
2007-01
Publication Type:
Journal Article
DOI and Other Identifiers:
HU ISSN 1418 2106 (Other)
Record Identifier:
http://ageconsearch.umn.edu/record/107652
PURL Identifier:
http://purl.umn.edu/107652
Published in:
Studies in Agricultural Economics, 105
Page range:
71-86
Total Pages:
16




 Record created 2017-04-01, last modified 2018-11-28

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