TOURIST CONSIDERATIONS IN HOSTING A MEGA SPORT EVENT: 2010 FIFA WORLD CUP

Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well as sentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure long term loyalty of existing customers.


Subject(s):
Issue Date:
2011
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/104675
PURL Identifier:
http://purl.umn.edu/104675
Published in:
APSTRACT: Applied Studies in Agribusiness and Commerce, 05, 3-4
Page range:
73-78
Total Pages:
6
Series Statement:
5
3-4




 Record created 2017-04-01, last modified 2018-11-28

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