GLOBALISATION OF COMMERCIAL THEME PARKS Case: the Walt Disney Company

In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study. After definitions and historical background of theme parks, we analyse the visitors key factors. For the Walt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme park of Europe.


Issue Date:
2011
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/104660
Published in:
APSTRACT: Applied Studies in Agribusiness and Commerce, Volume 05, Number 3-4
Page range:
21-28
Total Pages:
8
Series Statement:
5
3-4




 Record created 2017-04-01, last modified 2017-08-26

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